CHOICE OF METHODS ......... Part 13

Choice of research methods to be used is very much determined by how much information you know about the subject at hand.

Little information or----------------------------------------------------------------------Extensive information or
knowledge of situation---------------------------------------------------------------------knowledge of situation
(or research topic)----------------------------------------------------------------------------(or research topic)
<-------------------------------------------------------------------------->
EXPLORATION-------DESCRIPTIVE----------HYPOTHESIS TESTING
* Observation--------* Structured interview---* Structured
* Unstructured-------* Structured focus--------- questionaire
--interview------------ group--------------------* Field Experiment
* Unstructured-------* Questionaire------------* Laboratory
--focus group---------------------------------------experiment